Quality Media-Cloud-Consultant PDF Dumps - Media-Cloud-Consultant Exam Questions
Most UptoDate Salesforce Media-Cloud-Consultant Exam Dumps PDF 2025
NEW QUESTION # 53
A customer has the necessary licensed and dependent packeges installed and would like to install the advertising salesd management (ASM) package. Which step needs to be taken in order to do this?
- A. go to the vlocity CMT administrator tab in the production org, search for the ASM app, and select enable. Thenrefreshthe target sandbox
- B. find the intalled package of salesforce industries communications, media, and energy managed package installes of the sandbox instance and enable ASM.
- C. install by using a release package installation link from salesforce industries success community, selecting the industries applications package that is generally available (GA) for the target sandbox
- D. request a trial org of the ASM package in the salesforce industries media and entertainment process Library.Use thetrial org requested as the source org for the target sandbox
Answer: C
Explanation:
To install the Advertising Sales Management (ASM) package, the correct step is touse a release package installation link from the Salesforce Industries Success Community. This involves selecting the Industries applications package that is Generally Available (GA) for installation in the target sandbox environment. This method ensures that the latest and most stable version of the ASM package is installed, adhering to Salesforce's best practices for package installation in sandbox environments for testing and validation before deploying to production.
References:
Salesforce Industries Success Community: Access through Salesforce Help or Community portals Salesforce Package Installation Guide:
https://help.salesforce.com/articleView?id=000314281&type=1&mode=1
NEW QUESTION # 54
A media cloud customer has a requirement of showing different fields to different groups of users so that confidentiality of information is maintained. For example, business unit A users cannot view quotes of business unit B and vice versa. However, both business units are supported by a single operations team who need to see both quote types. Managers need to be able to view and edit records of their team members.
Which three sharing and visibility settings are relevant for consideration in this scenario?
- A. field level security
- B. enterprise territory management
- C. sharing rules
- D. organization wide default
- E. sharing group
Answer: A,C,D
Explanation:
To ensure confidentiality of information among different groups of users in a Media Cloud customer scenario, where business unit A users cannot view quotes of business unit B and vice versa, the relevant sharing and visibility settings to consider areOrganization Wide Defaults, Sharing Rules, and Field Level Security.
Organization Wide Defaults set the baseline level of access, Sharing Rules can extend access based on specific criteria, and Field Level Security controls visibility to specific fields within records, ensuring that information is only accessible to the appropriate users or groups.
References:
Salesforce Security Guide: https://help.salesforce.com/articleView?id=sf.security_data_access.htm Salesforce Field Level Security documentation: https://help.salesforce.com/articleView?id=sf.admin_fls.
htm&type=5
NEW QUESTION # 55
A b2b advertising publishing company is exploring salesforce to manage its advertising sales business. They require an ad ops persona to be created. Which two managed permission sets should a consultant add to the ad ops persona?
- A. Media Cloud Base User
- B. OmniStudioAdmin
- C. OmniStudioUser
- D. MediaCloudRuntime
Answer: A,D
Explanation:
For creating an Ad Ops persona in a B2B advertising publishing company exploring Salesforce to manage its advertising sales business, the two managed permission sets to add are:
MediaCloudRuntime: This permission set provides the necessary runtime access within Media Cloud, enabling Ad Ops personnel to execute and manage operational tasks related to advertising sales.
Media Cloud Base User: This foundational permission set grants access to basic Media Cloud functionalities, allowing Ad Ops personnel to access and interact with the core features of the Advertising Sales Management application.
These permission sets equip the Ad Ops persona with the appropriate level of access and functionality required to perform their role effectively within the Salesforce Media Cloud environment.
References:
Salesforce Media Cloud documentation: https://www.salesforce.com/products/media-cloud/overview/ Salesforce Permission Set documentation:
https://help.salesforce.com/articleView?id=sf.perm_sets_overview.htm
NEW QUESTION # 56
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business, track sales orders, and measure effectiveness of advertising. They have decided to use Advertising Sales Management (ASM) applicationlicenses. However, they are unsure about the additional products they need to purchase. Which two mandatory add-on products should a consultant recommend in this scenario?
- A. sales cloud
- B. marketing cloud intelligence
- C. digital process automation
- D. industries order management
Answer: A,D
Explanation:
For a B2B advertising publishing company using Advertising Sales Management (ASM) application licenses and looking to manage its advertising sales business, track sales orders, and measure the effectiveness of advertising, the two mandatory add-on products recommended are:
Sales Cloud: This is essential for managing customer relationships, tracking sales opportunities, and providing a comprehensive CRM solution that integrates with the Advertising Sales Management functionalities.
Industries Order Management: This add-on is crucial for efficiently managing and tracking sales orders within the advertising sales process. It enables the company to streamline order fulfillment and ensure accurate order processing and management.
These add-ons provide the necessary foundation and capabilities to support the advertising sales business and its operational needs within Salesforce.
References:
Salesforce Sales Cloud documentation: https://www.salesforce.com/products/sales-cloud/overview/ Salesforce Industries Order Management overview:
https://www.salesforce.com/products/industries/order-management/
NEW QUESTION # 57
A large media company is using salesforce industries to model digital advertising products. These products have a common set of characteristics. Which pair of media cloud items would a product manager use to most efficiently create the products for the sales users to sell?
- A. use a product family for those products
- B. use an object type and assign attributes
- C. use a standalone product and add attributes
- D. clone an existing ad product and assign attributes
Answer: B
Explanation:
To most efficiently create digital advertising products that share a common set of characteristics, a product manager should use a product family (B). Product families in Salesforce Industries allow for the grouping of related products, enabling the manager to define shared attributes and characteristics at the family level, which then applies to all products within that family. This approach streamlines the creation process and ensures consistency across similar advertising products.References:
https://www.salesforce.com/products/media-cloud/overview/
https://help.salesforce.com/articleView?id=sf.product2_family.htm
NEW QUESTION # 58
A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business. What should a consultant configure or implement to solve for this use case?
- A. use integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page
- B. configure the ad delivery connector for crm analytics and set up an embedded crm dahhboard'
- C. integrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableaudashbpard on the account page
- D. clone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.
Answer: B
Explanation:
To provide the sales team with analytic dashboards showing actual digital delivery performance directly on the Salesforce Account page for advertisers and agencies, configuring the Ad Delivery Connector for CRM Analytics is the most efficient solution. This approach leverages CRM Analytics to aggregate and analyze ad delivery data, offering customizable dashboards tailored to the publisher's specific business nuances.
Embedding these CRM Analytics dashboards on the Account page ensures that sales teams have immediate access to relevant performance metrics, enabling informed decision-making and client discussions.References:https://www.salesforce.com/products/tableau/crm-analytics/
NEW QUESTION # 59
A customer has provided the below Ad placement requirements for a vertical banner. size: 120x600, position (left or right), content (animated GIF) wich two fields need to be configured in the ad creative size type object to meet the customers requirements?
- A. width
- B. position
- C. ad placement type
- D. height
Answer: A,D
NEW QUESTION # 60
Apublisher is working with agents, which is Home's agency, to advertise Home's products. How should a Consultant create and relate these records in Advertising Sales Management (ASM)?
- A. create a home acount and agents as a contact on the home account.
- B. create home and agents as accounts without specific record types.
- C. create a home account and create an agents account with an agency record type
- D. create a home account and create an agents account with a brand record tyoe
Answer: C
Explanation:
To represent the relationship between Home and its agency, Agents, in Advertising Sales Management (ASM), the consultant should create two separate accounts: one for Home with a standard or advertiser record type, and another for Agents with an agency record type. This approach allows for the clear delineation of roles between the advertiser (Home) and its agency (Agents), enabling effective management and tracking of the advertising campaigns and interactions between the two entities.References:https://help.salesforce.com/
NEW QUESTION # 61
In digital ad sales, which set of objects does a consultant need to configure and how many records are needed under the object to form a relationship where one program is shown on five mobile apps?
- A. media content title: five(program), media channel: five (app), product: one
- B. media content title: one(program), media channel: five (app), product: five
- C. media content title: five(program), media channel: five (app), product: five
- D. media content title: one(program), media channel: one (app), product: five
Answer: B
Explanation:
For a relationship where one program is shown on five mobile apps in digital ad sales, the consultant needs to configure the objects as follows: Media Content Title: one (program), Media Channel: five (app), Product: five (C). This setup implies one program is available across five different apps, each requiring a unique product configuration to represent the advertising opportunity associated with the program on each app.References:
https://help.salesforce.com/articleView?id=mc_overview.htm
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 62
A publisher wants to create a media plan that includes linear adc for a specific tv program. Which object should a consultant use to define this TV program in media cloud?
- A. media plan placements
- B. ad creative
- C. ad space specification
- D. media channel
Answer: C
Explanation:
When creating a media plan that includes linear ads for a specific TV program in Media Cloud, the consultant should use the Ad Space Specification object to define the TV program. This object allows for the detailed characterization of the ad spaces available for advertising, including specific programs, ensuring that the media plan accurately reflects the intended placements and associated specifications. It provides a structured way to capture the unique attributes of each ad space, such as a TV program, within the media planning process.References:https://help.salesforce.com/
NEW QUESTION # 63
Which three permission sets should a consultant add for a newly hired Media Planner user?
- A. MediaCloudPlus Runtime
- B. MediaClou Runtime
- C. rule engine runtime
- D. media cloud base user
- E. OmniStudio user
Answer: A,D,E
Explanation:
For a newly hired Media Planner user, the consultant should add the following permission sets:
Media Cloud Base User: This permission set grants access to basic functionalities and features within Media Cloud, enabling the Media Planner to perform essential tasks related to media planning and management.
MediaCloudPlus Runtime: This permission set provides additional runtime permissions for enhanced features and capabilities within Media Cloud, supporting more advanced planning and analysis activities.
OmniStudio User: Given the integration of OmniStudio tools within Media Cloud for designing and automating customer experiences, this permission set enables the Media Planner to utilize these tools effectively in their planning and execution tasks.
These permission sets collectively equip the Media Planner with the necessary access and capabilities to effectively manage and optimize media campaigns within Salesforce Media Cloud.
References:
Salesforce Media Cloud documentation:https://help.salesforce.com/
Salesforce OmniStudio resources: https://developer.salesforce.com/docs/atlas.en-us.omnistudio.meta
/omnistudio/
NEW QUESTION # 64
A customer has provided the below Ad placement requirements for a vertical banner. size: 120x600, position (left or right), content (animated GIF) wich two fields need to be configured in the ad creative size type object to meet the customers requirements?
- A. width
- B. position
- C. ad placement type
- D. height
Answer: A,D
Explanation:
To meet the customer's requirements for an ad placement of a vertical banner with specific size and content attributes, the fields that need to be configured in theAd Creative Size Typeobject areWidth and Height. These fields allow for the specification of the banner's dimensions (120x600), which is crucial for ensuring that the ad creative conforms to the required size for effective display. The position (left or right) and content type (animatedGIF) would typically be managed within the ad serving platform or specified in additional fields or instructions associated with the ad creative but are not standard fields in the Ad Creative Size Type object.
References:
Salesforce Media Cloud documentation: https://www.salesforce.com/products/media-cloud/overview/ Salesforce Ad Creative Management Guide: Information available in Salesforce Media Cloud resources
NEW QUESTION # 65
A publisher has an existing system to build media plans and integrate with google ad manager to create digital ad campaigns. Which two questions are important to ask to determine if media cloud advertising sales management is a good fit to replace the existing system?
- A. which types of ad products are included in media plans?
- B. which ad servers does the system need to connect to forcampaign booking?
- C. which type of marketing automation system is in use?
- D. what are the dimensions for all digital ad formats for the publisher?
Answer: A,B
Explanation:
When evaluating the fit of Media Cloud Advertising Sales Management to replace an existing system for building media plans and integrating with Google Ad Manager, it's critical to understand the types of ad products included in media plans and the ad servers required for campaign booking. These questions help ascertain the complexity and diversity of the advertising products managed by the publisher and ensure that Media Cloud can support the necessary integrations and functionalities, such as campaign booking with various ad servers like Google Ad Manager, to meet the publisher's needs.References:https://www.salesforce.
com/products/media-cloud/advertising-sales/
NEW QUESTION # 66
A home store wants to advertise their products on a video streaming service hosted by a publishing company.
How can a consultant ensure that this advertisement is visible to subscribers residing in the united states only?
- A. select the operating system targeting as united states
- B. select united states in the media campaign country
- C. create the media plan under the account with shipping address as united states
- D. select united states in geo targeting within configure placements
Answer: D
Explanation:
To ensure that advertisements are visible only to subscribers residing in the United States on a video streaming service, a consultant should use geo-targeting options within the advertisement configurations. By selecting the United States in geo-targeting within the configure placements setting (D), the consultant can specify that the ad should only be shown to users whose IP addresses indicate they are in the United States. This approach effectively filters the audience based on geographic location, ensuring that the ad reaches the intended demographic.References:
https://www.salesforce.com/products/media-cloud/overview/
https://help.salesforce.com/
NEW QUESTION # 67
Why would a consultant integrate media cloud advertising sales management (ASM) with a programming server?
- A. to set the priority for ads to be served based on advertiser category and competitive exlusion rules
- B. to retrieve actual impressions delivered by date and advertiser
- C. to create digital ad campaigns with guaranteed impressions
- D. to provide third-party impression numbers for actual delivery
Answer: B
Explanation:
Integrating Media Cloud Advertising Sales Management (ASM) with a programming server allows for the retrieval of actual impressions delivered by date and advertiser (A). This integration enables a seamless flow of performance data back into Salesforce, allowing for accurate tracking and reporting of ad campaign effectiveness. It ensures that advertisers are billed accurately based on the actual impressions delivered, and helps in optimizing future campaigns by understanding performance metrics.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 68
In advertising sales management, what is the correct order to execution of the pre-built industries order management orchestration plan components?
- A. create order, create line items, add creative, approve order, activate order
- B. create line items, create order, add creative, approve order, activate order
- C. create line items, create order, approve order, activate order, add creative
- D. create order, create line items, approve order, activate order, add creative
Answer: A
Explanation:
In Advertising Sales Management, the correct order of execution for the pre-built Industries Order Management orchestration plan components is: Create Order, Create Line Items, Add Creative, Approve Order, Activate Order (B). This sequence ensures that the foundational elements of an order are established first (the order itself and its line items),followed by the association of creative materials, and finally, the approval and activation of the order for execution.References:
https://help.salesforce.com/articleView?id=industries_advertising_order_management.htm
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 69
A customer is using media cloud and they need to report on how well a digital advertising campaign is performing. The company is using google ad manager as one of their primary data sources. Which productshould a consultant implement to analyze campaign performance?
- A. standard salesforce reporting and dashboards
- B. CRM analytics
- C. marketing cloud intelligence
- D. custom reporting solution
Answer: C
Explanation:
For analyzing the performance of a digital advertising campaign, especially when integrating data from Google Ad Manager,Marketing Cloud Intelligenceis the recommended product. This Salesforce tool offers advanced analytics capabilities, integrating data from various sources, including Google Ad Manager, to provide in-depth insights into campaign performance. It enables the creation of customized reports and dashboards that reflect key performance indicators, making it an essential tool for assessing and optimizing digital advertising campaigns.
References:
Salesforce Marketing Cloud Intelligence documentation: https://help.salesforce.com/articleView?
id=mc_overview.htm
Salesforce Google Ad Manager Integration Guide: Available through Salesforce Marketing Cloud Intelligence resources
NEW QUESTION # 70
A media cloud customer is already running advertising sales management (ASM) on an org and wants to upgrade from an older release. What should a consultant do before migration?
- A. customize or modify the newer ASM components
- B. activate custom lightning web components and FlexCards
- C. take a backup of any newer ASM components
- D. Take a backup of any customized or modified older ASM components
Answer: D
Explanation:
Before migrating or upgrading Advertising Sales Management (ASM) in Salesforce Media Cloud, it's crucial to safeguard existing customizations and modifications. Taking a backup of any older ASM components that have been customized or modified ensures that custom functionalities and integrations are preserved during the upgrade process. This step is essential to avoid data loss and to maintain the integrity of custom workflows, processes, and configurations that have been tailored to the business's unique requirements.References:https://help.salesforce.com/
NEW QUESTION # 71
A company has purchased the media cloud solution. the it manager in charge of the deployement wants to understand which tools in media cloud can be used to mae legacy system data model to the media cloud data model? Which two tools should the consultant metion to the IT manager in this case?
- A. IDX build tool
- B. IDX workbench
- C. setup / object manager
- D. schema builder
Answer: A,B
Explanation:
In mapping legacy system data models to the Media Cloud data model, the IDX Build Tool and IDX Workbench are the recommended tools. The IDX Build Tool helps in constructing and customizing data integrations, facilitating the alignment of legacy data structures with Salesforce's data model. IDX Workbench, on the other hand, provides a more interactive environment for managing and testing data mappings and transformations, ensuring seamless integration between legacy systems and Media Cloud.
These tools are designed to streamline the integration process, making it easier for IT managers to transition their existing data into the Salesforce ecosystem.References:https://developer.salesforce.com/
NEW QUESTION # 72
A company is planning to do an audit and needs a report to determine all the price list changes that have been configured in all streaming packages configured in media cloud. which set of objects should a consultant access to generate such report?
- A. product, price list entry, pricing element
- B. product, pricing variable, pricing variable binding
- C. product, price book, price book entry, price list
- D. product, pricing plan, pricing plan step, price list
Answer: C
Explanation:
To audit and determine all the price list changes configured in all streaming packages in Media Cloud, accessing the Product, Price Book, Price Book Entry, and Price List objects would be necessary. These objects collectively store information about the products (streaming packages), their associated price lists, and any changes made to pricing over time. This structured approach allows for detailed reporting and analysis of pricing adjustments, ensuring transparency and accountability in pricing strategies.References:https://developer.salesforce.com/
NEW QUESTION # 73
A publisher needs to check ad server inventory as part of the media plan creation process.
Which ad server is supported by standard Media Cloud Advertising Sales Management (ASM) features?
- A. Google Ad Manager
- B. Sizmek
- C. Openx
- D. Campaign Manager 360
Answer: A
Explanation:
Google Ad Manager (GAM) is the only ad server with out-of-the-box integration supported in Media Cloud ASM. This enables inventory checks, campaign booking, and reporting directly through Media Cloud interfaces. Other servers require custom integrations.
References:
Media Cloud Supported Ad Servers
Google Ad Manager Integration Guidehttps://help.salesforce.com/s/articleView?id=sf.
media_cloud_gam_integration.htm&type=5
NEW QUESTION # 74
Abroadcaster, who has implemented media cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions. In which two ways can a consultant obtain both planned and actual revenue amounts?
- A. planned revenue from Ad server and actuals from Media Cloud
- B. planned revenue and actuals from media cloud
- C. planned revenue from media cloud and actuals from Ad server
- D. planned revenue and actuals from Ad server
Answer: A,C
Explanation:
For a broadcaster implementing Media Cloud to have a comparative view of planned versus actual revenue, they need to obtain data from both Media Cloud and their Ad server. Planned revenue can be derived from Media Cloud where advertising campaigns, including their budget and expected revenue, are managed (B, D).
Actual revenue, on the other hand, is based on the real-world performance of ads, such as the number of impressions or clicks, which is typically tracked by an Ad server (B, D). Therefore, to obtain a comprehensive comparative view, data should be collated from both Media Cloud for planned figures and the Ad server for actual revenue.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 75
Due to internal and external security compliance requiments, a customer need to mask a number of custom text fields, besides implementing Field Level Security. These field values have less than 100 characters in length. However, a select group of users are allowed to view these field values as a part of their daily work.
How should a consultant implements this?
- A. implement salesforce shield platform encryption and configure profiles
- B. implements data classification and masking
- C. implements field-level security and configure profiles
- D. implements salesforce classic encrypting and permission set
Answer: A
Explanation:
To mask custom text fields while meeting security compliance requirements and allowing select users to view the field values, a consultant should implement Salesforce ShieldPlatform Encryption (B) and configure profiles accordingly. Shield Platform Encryption provides a higher level of data protection by encrypting sensitive data at rest without compromising application functionality. By configuring profiles, the consultant can specify which users or groups have the permission to view the decrypted field values, ensuring compliance with both internal and external security mandates.References:
https://help.salesforce.com/articleView?id=sf.security_pe_overview.htm
https://help.salesforce.com/articleView?id=sf.pe_profiles_perm_sets.htm
NEW QUESTION # 76
A media cloud consultant is modeling and designing the pricing of the different advertisement types, including Digital, Out-of-home, Print, or Linear Advertising. What are two basic ways that the advertisement could be priced?
- A. discount charge
- B. recurring charge
- C. periodic charge
- D. one time charge
Answer: B,D
Explanation:
When modeling and designing the pricing for different advertisement types (Digital, Out-of-Home, Print, or Linear Advertising), two basic ways that the advertisements could be priced areRecurring Charge and One Time Charge. Recurring charges apply to ongoing campaigns or services, while one-time charges are suited for single advertisements or campaigns with a specific start and end date.
References:
Salesforce CPQ Billing documentation: https://help.salesforce.com/articleView?id=cpq_billing.htm Salesforce Media Cloud Advertising Sales Management Guide: https://www.salesforce.com/products/media- cloud/overview/
NEW QUESTION # 77
Which industries CPQ API method needs to be called from the integration procedure that returns the pricing information from the out-of-the-box pricing plan?
- A. createCart
- B. postCartsItems
- C. priceCart
- D. putCartsItems
Answer: C
Explanation:
In the context of Industries CPQ (Configure, Price, Quote), the API method that needs to be called from the integration procedure to return pricing information from the out-of-the-box pricing plan ispriceCart. This method is responsible for calculating the prices of items in a cart based on the defined pricing rules and structures within the CPQ system. By invoking this method, the integration procedure can retrieve accurate and up-to-date pricing information for the items selected by the customer.
References:
Salesforce Industries CPQ documentation:https://help.salesforce.com/
Salesforce CPQ API resources:https://developer.salesforce.com/
NEW QUESTION # 78
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