[Aug-2024] Updated Salesforce Consultant Marketing-Cloud-Account-Engagement-Consultant Exam Questions BUNDLE PACK
Master The Salesforce Content Marketing-Cloud-Account-Engagement-Consultant EXAM DUMPS WITH GUARANTEED SUCCESS!
NEW QUESTION # 81
Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?
- A. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
- B. Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."
- C. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.
- D. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
Answer: C
NEW QUESTION # 82
LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.
What should be implemented to meet this requirement?
- A. IP allowlist
- B. Custom redirects
- C. Tracker domain
- D. Page actions
Answer: C
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_admin_tracker_domain_parent.htm&type=5
NEW QUESTION # 83
How many scheduled Engagement Programs is it possible to have
- A. 0
- B. 1
- C. 2
- D. 3
Answer: B
NEW QUESTION # 84
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?
- A. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
- B. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
- C. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
- D. Select the "Accounts" filter that allows filtering by accounts created within the last month.
Answer: C
NEW QUESTION # 85
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?
- A. Monitor no of prospects, form submission and email open rate reports month over month
- B. Monitor no of prospects, social post enagements and paid search reports month over month
- C. Monitor no of visitors, social post enagements and natural search reports month over month
- D. Monitor no of visitors, form conversion and email click-through rate reports month over month
Answer: C
NEW QUESTION # 86
Which is true about Marketing Cloud Account Engagement Flile Hosting limits
- A. Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB
- B. Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB
- C. No limits at all
- D. Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB
Answer: A
NEW QUESTION # 87
LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?
- A. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.
- B. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
- C. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.
- D. The Dedicated IP address was not warmed up appropriately before the email was scheduled.
Answer: B
NEW QUESTION # 88
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?
- A. Add form completion actions to first assign to the assigned user and then to notify the user.
- B. Add form completion actions to add to the engagement studio program and notify the assigned user.
- C. Add form completion actions to send customized email with a call reminder to the sales user.
- D. Add form completion actions to first assign to the user and then to create a Salesforce task.
Answer: D
NEW QUESTION # 89
LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
Which Campaign Influence Attribution model should they reference to understand this?
- A. Salesforce Model
- B. Last Touch Model
- C. First Touch Model
- D. Even Attribution Model
Answer: B
NEW QUESTION # 90
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?
- A. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages
> put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email - B. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program - C. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
- D. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email
Answer: C
NEW QUESTION # 91
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?
- A. Immediately send prospects the resubscribe email template.
- B. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
- C. Enable two-click unsubscribe in Marketing Cloud Account Engagement.
- D. Move the unsubscribe link to the header of the email instead of the footer.
Answer: D
NEW QUESTION # 92
"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers
- A. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
- B. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
- C. The user who performed the import is not the assigned user listed on the remaining prospects.
- D. The Country field has validation enabled and the updated field values did not match existing values.
Answer: B,C
NEW QUESTION # 93
"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Marketing Cloud Account Engagement prospects?
- A. Send Engage emails to all prospect who are opted in.
- B. Send a list email to all prospects who are opted in.
- C. Send an operational email to all prospects.
- D. Send an automated operational email to all prospects.
Answer: C
NEW QUESTION # 94
Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]
- A. "One to one emails" template
- B. "Engage" template
- C. "List emails" template
- D. "Autoresponder emails" template
Answer: B
NEW QUESTION # 95
Select available Social Posting Connectors
- A. Linkedln
- B. Facebook
- C. Twitter
- D. Zone
- E. Tumblr
- F. WhatsApp
- G. Instagram
Answer: A,B,C
NEW QUESTION # 96
Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?
- A. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form
- B. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form
- C. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.
- D. Nothing will display
Answer: A
NEW QUESTION # 97
LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?
- A. Only Webinar & Event Attendance
- B. Webinar & Event invite. Registrations & Attendance
- C. Webinar & Event Registrations & Attendance
- D. Webinar: Attended/NoShow/Registered Event :Checked In/Registered
Answer: D
NEW QUESTION # 98
Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?
- A. False
- B. True
Answer: B
NEW QUESTION # 99
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?
- A. The record that was last updated sets the field value for a synced prospect.
- B. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
- C. Only users with an Administrator user role will be able to change the prospect field value.
- D. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.
Answer: A
Explanation:
Explanation
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-Market Cloud Account Engagement-and-salesforce/
NEW QUESTION # 100
Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?
- A. Create layout template and import HTML from the landing page URL
- B. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page
- C. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
- D. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
Answer: A
NEW QUESTION # 101
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?
- A. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements.
Create a landing page using that template. - B. Create both a landing page and form using the enhanced landing page experience.
- C. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
- D. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
Answer: D
NEW QUESTION # 102
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?
- A. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
- B. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign. - C. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign - D. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign
Answer: A,C
NEW QUESTION # 103
"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement.
In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers
- A. Review existing forms and landing pages to understand what data needs to be collected.
- B. Pull a report of the data they intend to use for segmentation purposes.
- C. Ask their accounting team to review and select the five most helpful fields.
- D. Filter existing prospect records to see which custom fields have the most data.
Answer: A,B
NEW QUESTION # 104
How are prospect that have started a wait step impacted when an entire engagement program is paused?
- A. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
- B. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
- C. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
- D. They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off.
Answer: B
NEW QUESTION # 105
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