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Facebook Certified Community Manager Sample Questions:

1. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase video content across all platforms
B) Increase influencer content across all platforms
C) Increase community moderation on all platforms
D) Increase paid spend targeting young audiences on all platforms

2. There's an online community that primarily supports single parents. The leadership team notices more parent narratives of isolation. One of the top priorities of the community is to connect parents who are geographically close.
What can the community manager do to help create connections between lonely parents?

A) Organize a week-long online summit to focus on helping overcome isolation.
B) Publish a post asking members to provide their address in the comments.
C) Create content encouraging offline gatherings, with graphics of local landmarks.
D) Host an online meeting room for members that remains open 24/7.

3. A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement.
Which two KPIs should the community manager include in the first report about the group? (Choose 2)

A) New members over time
B) Members who invited friends
C) Posts created by administrators
D) Number of comments

4. A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?

A) Determine if members of the group are more likely to retain their monthly membership
B) Document the number of members and engagement statistics for the CEO to review
C) Post a poll in the community asking members if the company should close the group
D) Survey members for positive community experiences to share with the CEO

5. An inclusive football player community wins a civic award, which grants it an income to hire a community manager. Many of the community members are visually impaired.
Which two activities should the newly hired community manager take to engage the community? (Choose 2)

A) Share viral videos to spark discussion
B) Frequently encourage members to describe their best football tricks
C) Post visuals that are aligned with the corporate identity
D) Create a highly engaging text-based question of the day series

Solutions: