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Google adwords-search Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Google Search Ads Fundamentals | - Google Ads auction and Ad Rank - Search advertising concepts |
| Campaign Setup and Optimization | - Campaign structure and settings - Match types and search intent - Keyword planning and targeting |
| Ad Creation and Assets | - Ad assets and extensions - Responsive Search Ads |
| Bidding and Budget Management | - Smart Bidding strategies - Budget optimization |
| Measurement and Performance Optimization | - Performance analysis - Conversion tracking |
Google Search Advertising Advanced Exam Practice Test Sample Questions:
Question 1
You are reviewing your conversions from Google AdWords. If you are tracking conversions using the one-per-click approach, and you had 45 clicks in one month but you had 75 conversions, how many conversions from Google AdWords would you actually count?
A. 75
B. 60 percent
C. 1.66
D. 45
Question 2
Which of the following is used by Google to retrieve information?
A. FTP server
B. News server
C. Doc server
D. IRC server
Question 3
Which of the following is used to start the search query?
A. Index server
B. Google web server
C. Doc server
D. Proxy server
Question 4
You have created a report for you and your client, regarding several performance factors. You
receive an email asking you to download your report from the Report Center. Your report, as it turns out, is too big for Google to email. What is the maximum size of reports in an email sent through Google?
A. 25MB
B. 2MB
C. 50MB
D. 66MB
Question 5
You are a consultant for David's company and he's asked you to help him create a Google
AdWords for his company's products. You and David develop a keyword list and the ad has now been running for two weeks. David wants to edit the keyword list, but you tell him the ads should run longer before editing the list. How long does Google recommend the keyword list and ads run, before evaluating their performance?
A. You can edit the ads immediately.
B. 14 days
C. 21 days
D. 30 days
Solutions:
| Question 1 Answer: D | Question 2 Answer: C | Question 3 Answer: B | Question 4 Answer: B | Question 5 Answer: D |
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