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Google adwords-reporting Exam Syllabus Topics:

SectionWeightObjectives
Introduction to Measurement & Reporting15%- Reporting interface navigation
- Key metrics and dimensions
- Importance of measurement strategy
Performance Analysis & Interpretation30%- Device, location, and audience insights
- Identifying trends and anomalies
- Campaign, ad group, keyword analysis
- Impression share and competitive metrics
Creating & Customizing Reports25%- Scheduling and sharing reports
- Report editor and custom tables
- Predefined reports and dashboards
- Filters, segments, and date ranges
Advanced Tools & Optimization10%- Automated reports and alerts
- Data Studio / Looker Studio integration
- Using reports to optimize campaigns
Conversion Tracking & Attribution20%- Attribution models overview
- E-commerce and value tracking
- Linking Google Ads with Analytics
- Setting up conversion actions

Google Reporting and Analysis Exam Practice Test Sample Questions:

Question 1

All of the following are the best practices for using Website Optimizer except for which one?

A. Test pages
B. Website layout
C. Conversion pages
D. Test content


Question 2

You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes for theatres. Their website is robust, full of good articles and keywords, and wellorganized. As their new Google AdWords consultant, which one of the following AdWords strategies would you recommend for their different lines of products?

A. Create a campaign based on their products and use placements to target their audience.
B. Create separate campaigns for product line: one for magic tricks, one for stage props, and one for costumes.
C. Create keywords that are specific to purchasing magic tricks, stage props, or costumes.
D. Create one campaign for all of their products to maximize ad exposure.


Question 3

Karen would like to use Google Analytics to see which sites are referring traffic to her site and the amount of visits each site is sending to her web site. Which of the following choices is the correct path for Karen to use inside of Google Analytics?

A. Choose Traffic Sources, then Traffic Inbound, then Referring Sites
B. Choose Traffic Sources, then Referring Sites
C. Choose Reports, then Traffic Sources, then Referrers
D. Choosing Traffic Sources, then Inbound Links


Question 4

Nancy is a Google AdWords consultant for several clients. One of her clients has asked Nancy to create one of each report that Google offers. How many Google AdWords reports can Nancy create for this client?

A. 11
B. 19
C. 3
D. 17


Question 5

Shelly is configuring conversion tracking for her website business. Each sell on her site is worth $35. If she wants to link the $35 sale to conversion, what field must she complete when she creates a new action?

A. Revenue for conversion field
B. View-through conversion search de-duplication value
C. View-through conversion window value
D. Page security level


Solutions:

Question 1
Answer: B
Question 2
Answer: B
Question 3
Answer: B
Question 4
Answer: A
Question 5
Answer: A

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