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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. It is possible to assign certain Prospect to selected Scoring Category

A) False
B) True

2. What access should sales and marketing users have to access embedded analytics dashboards?

A) Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
B) Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission
C) The "Analytics View Only Embedded App" permission set license
D) Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned

3. LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

A) Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
B) Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
C) Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
D) Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.

4. Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A) Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
B) The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
C) The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
D) Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.

5. LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement.
Which of the following would you NOT advise them on before they enable the connector?

A) The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
B) The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
C) They should ensure their URL structures can handle parameters before verifying the connector.
D) The connector cannot be linked directly to an MCC account.

Solutions: