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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?

A) Create a data filter that includes the new fields.
B) Create a new data extension with the new fields.
C) Edit the fields in the synchronized data source.

2. Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?

A) Google Analytics Audience
B) Einstein Engagement Scoring
C) Path Optimizer

3. The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags thatcan classify it as spam.

A) Content Detective
B) Test Send
C) Subscriber Preview

4. The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sendspromotional emails.
What should the marketer do to prevent this problem?

A) Segment email sends by domain.
B) Configure Send Throttling.
C) Use Delayed Delivery

5. NorthernTrail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?

A) Request three Dedicated IPs to spread out the sending volume.
B) Request a Private Domain to leverage SPF and DKIM authentication.
C) Implement an SAP with Private Domain and a Dedicated IP.

Solutions: