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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following is a reason to review and update a taxonomy?

A) It has been a month since the last audit was conducted.
B) The Category Value Assessment has been requested and addressed.
C) Taxonomy permissioning has been activated.
D) There are too many categories in the taxonomy and it is hard to find the right data.

2. Which of the following are two true statements about ID swapping? (Choose two.)

A) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.
B) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.
C) It is necessary in order to ingest data via the Online Ingest method.
D) It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.
E) It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.

3. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A) Pixel URL API
B) Audiences API
C) Taxonomy API
D) User Data API
E) Ping API

4. How are look-alike models produced?

A) They are built by ingesting online data from partner sites.
B) They are built by creating audiences from categories with high index values.
C) They are built by identifying targets with the highest action rate on the Funnel Analysis report.
D) They are built within the platform using logic to connect audiences.
E) They are built by data partners using complex algorithms of multiple data attributes.

5. Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)

A) Unsampled reports can be recorded as snapshots, and sampled reports cannot.
B) Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
C) Sampled reports can be run on smaller audience sizes than unsampled reports.
D) Unsampled reports can be emailed automatically to users, and sampled reports cannot.

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