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Facebook 410-101 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Campaign Activation31%- Set up campaigns aligned with business objectives
- Apply buying types and bidding strategies
- Implement audience targeting strategies
- Configure brand safety and ad policies
Topic 2: Campaign Optimization22%- Troubleshoot delivery issues
- Understand Meta ad auction dynamics
- Optimize delivery and performance
- Use Advantage+ solutions
Topic 3: Media Buying Tools20%- Set up and analyze A/B tests
- Manage Meta Business Manager & Business Suite
- Use Commerce Manager & Catalogs
- Configure Events Manager & Conversions API
Topic 4: Reporting & Measurement15%- Apply measurement methodologies
- Define relevant KPIs and metrics
- Generate and interpret reports
Topic 5: Creative Strategy13%- Align creative formats with objectives
- Comply with ad creative policies
- Apply creative best practices

Facebook Certified media buying professional Sample Questions:

1. Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.

A) Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
B) Use attention-grabbing video ads on Instagram to new audiences.
C) Create app install campaigns for people who have finalized a purchase for the following 15 days.
D) Create app install campaigns for people who have visited the website.
E) Use conversion ads to the checkout page for new audiences.
F) Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.


2. What are the different placements you can select in a campaign?
Select all that apply.
Choose ALL answers that apply.

A) Facebook Video Feeds
B) Instagram Feed
C) Facebook Messenger Sponsored Messages
D) Audience Network Rewarded Videos


3. You have a monthly budget of $10,000 to utilize across various campaigns for a retail client. Your social media manager over-spent $1,230 on the previous period. Your client is upset as you've spent more than the allocated budget and wants you to control the budget.
How can you ensure that this month you don't go over your $10,000 budget?
Choose only ONE best answer.

A) Set up your account spending limit to $10,000
B) Set up a lifetime budget for your campaigns to $10,000
C) Configure your campaign limit to $10,000
D) Set up your billing threshold to $10,000


4. Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost?
Choose only ONE best answer.

A) There is no way of knowing on Facebook how much it would cost to reach both audiences.
B) You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.
C) You could build reach campaigns and estimate how much it would cost you to run the campaigns.
D) You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.


5. n which platforms does the Facebook SDK work on?
Select all that apply.
Choose ALL answers that apply.

A) Javascript
B) iOS
C) Unity
D) tvOS
E) Android
F) PHP
G) 3rd Party Tools


Solutions:

Question # 1
Answer: A,B,C,F
Question # 2
Answer: A,B,C,D
Question # 3
Answer: A
Question # 4
Answer: D
Question # 5
Answer: A,B,C,D,E,F,G

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