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Adobe AD0-E608 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Distribution12%- Schedule and share reports with key stakeholders
  • 1. Configure report scheduling
  • 2. Share projects securely
- Curate fields available in a particular report or dashboard
  • 1. Manage report components
  • 2. Customize dashboards
- Organize projects in a logical manner
  • 1. Maintain reporting consistency
  • 2. Structure workspace projects
Topic 2: Reporting32%- Determine how to use and apply date ranges
  • 1. Compare reporting periods
  • 2. Apply rolling date ranges
- Determine appropriate visualizations or tables to address business questions
  • 1. Select visualization types
  • 2. Configure reporting tables
- Determine which data view to use based on data sources, identities, and date ranges
  • 1. Understand identity stitching
  • 2. Choose suitable data views
Topic 3: Components30%- Translate business questions into relevant components
  • 1. Create calculated metrics
  • 2. Build filters and segments
- Build non-admin components to address business questions
  • 1. Customize workspace components
  • 2. Create derived fields
- Create a subset of data using appropriate components and filters
  • 1. Use dimensions and metrics
  • 2. Apply filters to datasets
Topic 4: Data Analysis26%- Choose correct components for analysis
  • 1. Use attribution models
  • 2. Select dimensions and metrics
- Evaluate audiences to share with other AEP tools
  • 1. Create audience segments
  • 2. Activate audiences
- Perform exploratory analysis and interpret results to provide insights
  • 1. Interpret business trends
  • 2. Analyze customer journeys

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which type of visualization best represents the distribution of product categories purchased by customers in a specific region?
Response:

A) Scatter Plot
B) Funnel Visualization
C) Line Chart
D) Bar Chart


2. A project is shared with a colleague who has "Can edit" access as an individual and "Can view" access as a group. What access will your colleague experience?
Response:

A) The user gets the highest level of access possible.
B) The user's access is based only on the group level.
C) The user is limited to the lowest level of access possible.
D) The user will only be able to view the project, regardless of access.


3. Which filters help create customer segments for targeted marketing campaigns?
(Select two.)
Response:

A) Metric Filters
B) Campaign Rules
C) Identity Filters
D) Event Filters


4. When you drag a Histogram visualization into your report, you notice that the first bar is quite large, but the other items have no value. Given the settings displayed in the image, what can you do to try to improve the visualization?

Response:

A) Select the Limit max items radio button.
B) Change the Counting Method to Session.
C) Change the Starting Bucket to 1.
D) Change the Counting Method to Metric.


5. Which Adobe CJA features support in-depth data analysis?
(Select two.)
Response:

A) Calculated Metrics Builder
B) Data View Filter Editor
C) Campaign Execution Logs
D) Profile Merge Policy Manager


Solutions:

Question # 1
Answer: D
Question # 2
Answer: A
Question # 3
Answer: A,D
Question # 4
Answer: B
Question # 5
Answer: A,B

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