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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. What is true for behavioral triggers. Multiple select.

A) they cannot be modified
B) need collect tracking code
C) need catalog data

2. What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?

A) Orchestration
B) Next Best Action
C) Data Aggregation
D) Data Storage

3. What is supported as a managed account in Social Studio?

A) Reddit
B) Google My Business
C) Amazon
D) Yelp

4. Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers

A) Brower
B) Banner
C) Product
D) Operating System
E) Content

5. What is true about Einstein Engagement Scoring (EES)?

A) EES can import historical purchase data to drive conversion predications
B) EES requires Collect Code Tracking forweb conversion predictions
C) EES analyzes all send data from Marketing Cloud
D) EES takes into account custom unsubscribe handling

Solutions: