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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.

A) You should add them as administrators of your Business Manager in order to manage your digital assets.
B) You should look for the agency's employees' Facebook personal profiles and add them to your Facebook accounts.
C) You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.
D) You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.

2. You are opening a new Fan Page for a customer, and he/she is requesting the following name for it:
FL@VOR.
Is there any issue with the name? If so, what is your recommendation?
Choose only ONE best answer.

A) FL@VOR can't be used, you should use fl@vor.
B) FL@VOR can't be used, you should use flavor.
C) You should not have any issues with naming the fan page FL@VOR.
D) You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn't reject it.
E) FL@VOR can't be used, you should use FLAVOR.

3. Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.

A) Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
B) For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.
C) Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
D) Branding campaigns usually perform better when optimized through CPM than CPA.

4. You need to build a new lookalike audience to increase market share for a GCP brand. They would like to increase their budget by 3x and maximize reach to expand their current video campaign as +30,000 people have seen the video promotion.
How do you build this audience?
Choose only ONE best answer.

A) You build a fan page engagement audience with scale of 10.
B) You build a video engagement audience with a scale of 10.
C) You build a video engagement audience with a scale of 4.
D) You build a website pixel audience with a scale of 10.
E) You build a video engagement audience with a scale of 1.

5. What tools can you use to launch new campaigns on Facebook?
Select all that apply.
Choose ALL answers that apply.

A) Power Editor
B) Ads Manager
C) Facebook Marketing Partner
D) Fan Page

Solutions: